About
Me

Edith Youngblood

Intimates | Active | Swimwear | Bodywear

 

As a lingerie designer throughout my career, I have deeply ingrained a focus on intimacy, sensuality, and the importance of multi-sensory experiences. My design philosophy centres around my core aspiration to enhance women's lives. I believe in designing inclusively, celebrating each woman's natural shape rather than suppressing or altering it.

 

With over 20 years of experience as an international design professional, predominantly in Hong Kong, I have had the opportunity to collaborate with teams across the US, Europe, and Asia. My passion for the art world and museums drives my creativity, and I excel in challenging projects that promote learning, research, and the acquisition of new insights. It is essential for me to expand my knowledge in the fields of arts, research and development, and material innovation.

 

I have had the privilege of contributing to product development, brand promotion, and significant revenue growth for remarkable companies like Triumph International, Clover Group, Speedo, and Victoria’s Secret. I also had the opportunity to develop design forecasts and emerging trend reports for WGSN, an unforgettable experience that deepened my understanding of trend.

 

I am genuinely passionate and open-minded and appreciate meeting new people and cultivating relationships. I believe in the importance of collaboration and problem-solving, and I strive to approach challenges with a positive energy outlook. Above all, I value enjoying life and the connections we make along the way.